Publications

07/02/2017

With the development of the Premier League into a global business, competition for fans has intensified off the pitch. Southampton is looking to keep up and break into the global market with a new digital strategy.

The grouping of country slogans, or what attracts tourists the most. is a more tangible element in destination branding. Then it is really good to capture the character of the place, its story, differentiate it from competitors and, above all, inspire tourists to want to know more about the destination.