Árpád is the dean at one of Hungary’s largest private universities, the Budapest Metropolitan University, where he had many times received the “Lecturer of the year” award. Since the foundation of the institution in 2001, he gives lectures in the field of marketing, currently he is the head of the commerce and marketing bachelor’s program, marketing master’s program and digital marketing vocational training. He frequently teaches at universities abroad across Europe. He is the vice-president of Hungarian Marketing Association, and regular lecturer at the National Marketing Conference. His opinion about marketing, advertising and PR is often cited by press and the media.
Primarily he is an expert in urban branding, but has also been involved in the marketing of products and services such as mineral water, food chain, toothpaste, real estate office, cosmetics, scooter parts, media company, beauty salon, software, travel agency or a club.
He is the author of five books specifically about branding, the latest was published by the Akadémia publisher with the title “Country image: Competitive identity and image creation”.