The soul of every business is in the people who work in it. The unified image communicated to the outside starts from the inside, so it does matter how much employees feel involved in the branding process.
Whether it is the creation of a new company, rebranding or entering a foreign market, first the employees must identify themselves with the brand values and goals represented by the organization, because later on these are the elements that determine the branding process. We help with everything from positioning to establishing a system of distinctive benefits, from a brand manual to logo and slogan design – but lasting, tangible results can only be achieved if both the management and company employees are committed partners in this change. Luckily, we have a number of great examples and practices for this as well.