Among the communication tools used in brand building, digital process management represents a separate system. With the proliferation of smart devices and the advancement of 4G and then 5G network technology, a proper digital brand presence has become essential. We do not see digital channels as a separate entity, but as a coordinated ecosystem, a platform that has a prominent impact on all elements of communication. In addition to face-to-face meetings, we can learn the most about our consumers here, and thanks to trend analysis, messages and campaigns can be fine-tuned in real time, and feedback can be incorporated into product development and content design. Digitalisation, therefore, permeates all elements of branding as a whole, and is therefore included in each of our strategies with special attention.