A GREAT BRAND IS A FIXED POINT IN AN UNCERTAIN WORLD
SOMETHING WE CAN RELY ON. VALUE.
Strong brands should not only be present in the mind of people, but in their hearts as well. Because we are primarily controlled by emotions. We are seeking for the similar positive characteristics in a brand that we are looking for in people. Therefore we need to take care of it, nurture, develop it, and if it is necessary, redesign it. It is an uplifting, responsible, yet not quite so easy task: we’ll show you how we can help.
FIELDS OF EXPERTISE
LOCAL MUNICIPALITY OF THE TOWN OF BAJA
Situation analysis, integrated city marketing plan and preparation of pilot concepts for the town of Baja. At the end of 2018, our professional team was asked to elaborate a complex urban marketing strategy for the Local Municipality of Baja, in relation to its CLLD tender activities. Within the frame of the project, we have revealed a quite heterogeneous environment regarding its marketing communication, via in-depth interviews and secondary research of documents.
Throughout the cooperation, the town’s first unified integrated marketing strategy was prepared, along with its touristic marketing concept and brand book, based on which the internal associates and involved agencies responsible for the implementation of the town’s communication will be able to address all three essential target groups (local residents, tourists and investors) more efficiently.
HUNGARIAN TOURISM AGENCY
After its foundation, the Hungarian Tourism Agency (MTÜ) determined new regions as destinations. Before the launch of marketing communication campaigns, our experts had been requested to conduct a comprehensive research project, within the frame of which and based on the various touristic regions, we have defined the basic characteristics of these new destination brands.
Our tasks included the creation of the individual brand profile of the 20 touristic regions determined by the agency, their positioning, definition of key messages and differentiating experience promises, establishment of touristic values, organization of workshops in the topic of branding for the leaders of touristic regions, to harmonize viewpoints, organize information for the preparation of the brand book and strategy.
One of Hungary’s largest airplane ticket aggregation portal, repjegy.hu asked us to create their unified brand book. During the project we have defined the basic values of the brand, the style of the communication, the brand personality, and also the differentiating advantages which create added value for the clients, and can be incorporated in the communication routines.
The brand book of repjegy.hu is available in several mutations, and it was able to shorten the time of introducing the company to new colleagues as well.